http://www.youtube.com/watch?v=EKeuRmxagkU

Hermes recently presented their Spring 2013 menswear collection in a massive interactive art installation in Miami entitled “A Man’s World,” featuring living, breathing exhibits, as well as aerialists, among other elements. In this episode of “The Blueprint,” JAY Z’s Life + Times takes an exclusive look behind the scenes of the ambitious undertaking, from the perspectives of the key collaborators behind the project — Hermes designer Veronique Nichanian and installation artist Leandro Erlich — in addition to examining Miami’s burgeoning Design District and Hermes contributions to the art scene there through the eyes of Dacra CEO Craig Robins.