The PUMA King by Alexander McQueen pays homage to the most iconic silhouette in PUMA’s football archive, while acknowledging one of PUMA’s most admired fashion collaborations. It takes the craftmanship and attention to detail of the McQueen brand and infuses it with PUMA’s technical authenticity. The luxury detail and the use of highest of quality materials commonly associated with Alexander McQueen are evident throughout the exclusively limited production run. The project is based on fusing sport and fashion: it becomes the union of tradition with technology.