Gotta Be the Shoes (Michael Jordan’s 50th anniversary) #MichaelJordan #JUMPMAN #KICKS #HAPPYBIRTHDAY to the #KING

ESPN SportsCenter Featured: Long ago, a shoe endorsement was the pinnacle of an athlete’s commercial success. Then, Michael Jordan arrived and became the first athlete to be a “brand.” After the first pair of Nike “Air Jordan” basketball shoes rolled out, the former Chicago Bulls guard elevated his profile from superstar to transcendent, cross-over commercial icon. Now, almost 30 years since the first sneakers debuted and nearly a decade since Jordan retired as a pro athlete, his brand endures and continues to perpetuate his basketball legacy. All trademarks and copyrights belong to their respective owners. Continue reading Gotta Be the Shoes (Michael Jordan’s 50th anniversary) #MichaelJordan #JUMPMAN #KICKS #HAPPYBIRTHDAY to the #KING