Day 1 of the fashion tradeshows in Vegas kicked off this week offering a host of new clothing, apparel, sneakers, accessories and more. Over the years we have seen more celebrities dabble in clothing lines and the Magic Tradeshow showcased several. Soulja Boy was on hand with BLVD – a streetwear brand he is partnering with. Soulja Boy stated their first goal is an aggressive one being “a billion dollars in sales.” Some of his industry friends were on hand to show their support including Sean Kingston, Jim Jones, and Lil Wayne.

Lil Tunechi also had some work at Magic displaying many of the first looks at his skated inspired brand TRUKFIT. Downstairs was Project – a more contemporary menswear show which is where you can find the Reebok showcase. Rick Ross, Tyga, Swizz Beatz, Allen Iverson and Dominique Wilkins, all sat down for a press conference to discuss up and coming apparel for Reebok. Ross unveiled that he will be developing a big and tall line for Reebok.