When triple Wimbledon champion Fred Perry founded his namesake brand in 1952, he had no idea of the influence it would have on future youth movements. But today, the brand’s laurel wreath emblem – based on Wimbledon’s original symbol – is a badge of honour for British subcultures, as it has been for more than 60 years. Together with Jocks&Nerds, Fred Perry has now created Young Heads, a series of short films exploring new millennial subcultures in the UK. The first in the series looks at a group of skaters in Mile End, London.

CC: FRED PERRY X SDS